An online promotional and news source for all Oklahoma writers, authors, artists, publishers, or creatives who work with Oklahoma related materials. We are especially supportive of independent authors and small presses. Send your information to : marilynahudson@yahoo.com.

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4/23/08

Three Rules for Marketing

1. Develop a vibrant blurb to describe your book to someone in a couple of sentences. If you can't do that - revisit your work. The writer unable to do this often has a problem with their book - so see how well you can define (in selling terms) your work.
2. Establish "talking points" about your book: what sets it apart? what sets you apart? why should someone buy your work?
3. "Lattice" your work to other venues and events. Do a web of your book and identify all the parts and how you might market the book to those sub-sections.